The ultimate AWeber review
Email marketing is one of the highest-ROI channels in ecommerce. AWeber is one of the longest-running tools in the space. Is it still worth it in 2026?
AWeber has been around since 1998. It’s reliable, feature-rich and well-supported. But it’s competing against newer players like MailerLite and Klaviyo. Here’s our honest take.
What we like
- Free plan for up to 500 subscribers — perfect for starting out
- Excellent deliverability — emails actually reach inboxes
- Drag-and-drop email builder is intuitive
- Sign-up forms and landing pages included
- 24/7 phone, email and live chat support
- Solid automation builder
What we don’t like
- Templates feel dated compared to MailerLite or Klaviyo
- Shopify integration works but isn’t as deep as Klaviyo’s
- Pricing scales steeper than competitors above 5,000 subscribers
- No SMS marketing built in
Who AWeber is best for
Small to mid-size ecommerce stores (under 10,000 subscribers) who value reliability and ease of use over cutting-edge features. Solopreneurs, small teams, content creators alongside ecommerce.
Who should look elsewhere
Larger stores with complex segmentation needs — go to Klaviyo. Stores wanting all-in-one email + SMS — try Omnisend. Stores on tight budgets — MailerLite has a more generous free plan.
Need help setting up email marketing?
We integrate AWeber, MailerLite, Klaviyo or any platform with your Shopify store.