The old B2B model — reps taking phone orders, faxed price lists, monthly statement runs — is dying. Modern B2B buyers want to log in, see their pricing, place orders and check stock without speaking to anyone.

The 8 must-have features

• 1. Login-gated pricing — wholesale prices only visible to approved customers
• 2. Tiered/volume pricing — buy more, save more, automatically applied
• 3. Net payment terms — net 15, 30 or custom terms per customer
• 4. Quick reorder — one-click reorder of past purchases
• 5. Bulk add-to-cart — add 50 SKUs at once via spreadsheet or quick-form
• 6. Stock visibility — customers see availability before ordering
• 7. Custom shipping — freight rates, pickup options, scheduled deliveries
• 8. Account hierarchies — multiple users per company with role permissions

What this means for SA brands

If you’re a manufacturer or distributor selling to retailers, your competitors are building these systems right now. Wholesale buyers will switch suppliers for a better online experience. See our B2B page for what we build.